ILLUM OPENS A 650 M2 EKSKLUSIVE WATCH AND DIAMOND DEPARTMENT ON OCTOBER 14TH, 2016.
In October 2016, ILLUM will open its doors to a magnificent haute horlogerie and diamond department, with the world’s leading brands within the category.
The new 650 m2 area will sell watches and jewelry from Rolex, Cartier, Chopard, Gucci, Georg Jensen, Baume & Mercier, TAG Heuer, Bucherer and many other luxury brands. The new watch and jewelry department is part of the ambitious transformation ILLUM has undergone since 2014 when Italian la Rinascente bought the iconic department store.
“We look very much forward to welcoming our customers to our fantastic new department that offers the finest in watches and jewelry and is an experience to visit in itself. It requires a special expertise working with watches and jewelry at this level, and we have therefore decided to open the department in cooperation with the leading Swiss watch and jewelry retailer Bucherer, who also produces watches and jewelry ”
– Jeanette Aaen, administrerende direktør i ILLUM
Bucherer was founded in 1888 and is among the world’s leading specialists and manufacture of watches and jewelry. To this day, Bucherer is operated by a passion for perfection combined with constant innovation. Today, Bucherer is one of Europe’s most important watch and jewelry retailers, with the largest selection of Rolex and other luxury watches.
Bucherer’s exclusive jewelry line is designed and produced in the company’s own workshop, that also produces individual jewelry of rare diamonds, fine gems and coveted gems.
We look forward to welcoming BUCHERER welcome in ILLUM.