Advent Calendar 2019


‘Tis the season of giving, and this year, ILLUM is giving the gift of luxury. At ILLUM, you find the best brands in a thoughtfully curated selection. And this holiday season, we are giving away one luxury item from the house each day, on Instagram. From a Chloé bag to an Off-white leather jacket or an admirable dollhouse, this Advent Calendar is one you don’t want to miss. Let the countdown to Christmas begin.               

Rules for participation 

To participate in the contest you have to follow ILLUM on Instagram, like the photo each day and comment under image, which two friends would love the prize as much as you. All participants must be 16 years or above with a valid address for shipping in one of the Nordic countries (Denmark, Sweden, Norway, Finland, Iceland). Winners are announced on Instagram Stories every Sunday at 18.00. Winners on December 22nd, 23th and 24th will be announced December 25th. All gifts are send out first week of January and cannot be returned or exchanged for money.      


Photography Andreas Pless

Styling Tine Daring