The Dondup story began in 1999 inspired by a mission to create collections with an open and universal approach to serve an urban tribe without borders or boundaries, one that makes the key values of denim culture its own – values such as originality, authenticity and a maverick spirit.
Quality, research and a commitment to innovation have made Dondup one of the leading ready-to-wear brands on the market today in the Fashion Contemporary panorama. In every Dondup collection the “Made in Italy” opens up to the world with cosmopolitan flair bringing to ready-to-wear the attention to detail traditionally found in Haute Couture.
The result is unique collections made by a timeless style, iconic pieces imbued with effortless elegance - typical of the Dondup style. Since the very beginning, denim has been at the heart of the Dondup brand: so much more than just a fabric, to Dondup denim is a vocation. One that speaks of respect for the consumer and the environment, and of a passion for style.
There is no journey without a starting point and for the men's and women's autumn-winter 2022-2023 collection we went back to the origin of Dondup meaning that in ancient times was represented by a Tibetan lama who preached equality among men and the purity of the intentions and actions of each of us.
Tibet, with its mystical landscapes, vibrant colors and millenary traditions, sets the scene for the next season. Its customs and traditions are juxtaposed to the cold climate and the mountain environment by warm and insulating clothes enriched by voluminous and colorful petticoats inlaid with embroidery, designs and engravings in the brightest shades of red, orange and blue which act as a protagonist for the part of the collection renamed “Mystical souls”. And it is precisely from these geometries and colors that we recreate our designs, prints and jacquards that alternate between geometric and striped motifs developed especially in knitwear with various techniques and mix of combed and brushed yarns or with printed threads.
