PRADA
Since 1913, Prada has been synonymous with cutting-edge style. Its intellectual universe combines concept, structure and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions focusing on experimentation. The Prada brand is part of Prada Group, a global leader in the luxury goods industry, which owns the Miu Miu, Church’s and Car Shoe brands as well, and produces and distributes luxury leather goods, footwear and apparel. It also operates in the food sector with Marchesi 1824, and in the eyewear and fragrance industries under licensing agreements.
An Ideology of Prada
The Fall/Winter 2022 collection by Miuccia Prada and Raf Simons is a commemoration of life and living - of the occasion of the everyday, affording importance to each moment.
Pragmatic pieces are given new emphasis and significance, tailoring combined with the language of evening clothes. Combinations of the quotidian and precious disturb the aesthetic vernacular of each. They simultaneously confer significance and emphasize reality, a fusion.
Colliding traditions in unexpected manners, an inversion and challenge of materials, of embroideries, and of garments, agitate and disturb. Conventionally masculine pieces are transformed, interrupted with the feminine: coats are carved out at the neck or back. Tailoring construction applied to soft dresses to give new forms.
History is universal
Within, inevitably, there is an archeology of Prada, investigation of the codifications and meanings evoked through appearance and approach. Glances at a Prada past. Elementally Prada, an eccentricity of surface is combined with spare silhouettes. Juxtapositions are made both between garments, and within their construction, combining materialisations and decoration. Referent to Prada’s own heritage, geometrics are translated to jacquard knits, embroideries and colors echoed.
In practice, an ideology of Prada becomes an etymology of beauty. And that is, centrally, the work of fashion - the process of defining the meaning of beauty, for today.
