The Grand Heritage
In Spring 1891, dreams became reality as the store bell rang for the first time at ‘A.C. Illums Specialforretning’ in the center of Copenhagen. Every customer visiting the store the first day was gifted flower bouquets, and A.C. Illum quickly became renowned as the first business owner to introduce the concept of service to the Danes.
In A.C. Illum’s store, the most important rule was to never miss a thing. A rule that still pervades the store today with the amazing selection of local and international brands.