Introducing three new lipstick collections, the first of a new makeup line by Gucci.
At the centre of the campaign are the feminine ideals that have embodied lipstick as an iconic makeup tool. The beauty world has historically informed that lipstick should be applied perfectly, in the campaign this point of view is turned inside out. The message is authentic beauty lies in imperfection.
Rouge à Lèvres Satin
Lipstick
Creamy with intense colour, the formula delivers a perfect and long-lasting satin finish, that leaves lips smooth and soft, and is lightweight with a comfortable feel. The 36 shades sweep from nudes, to reds, to pinks, with nuances of orange and purple and an unexpected black hue.
Rouge à Lèvres Satin is packaged in a gold tube, etched with a decorative style.
Rouge à Lèvres Voile
Lipstick
Imparting a colour on the lips like a memory, the sheer formula gives a luminous finish in a pop colour palette of 18 shades that deliver a feeling of moisture and comfort in a lightweight texture.
Rouge à Lèvres Voile makes a feminine statement in a pink rosebud print on ivory with a gold base.
Baume à lèvres
Lipstick
Enhances the natural smoothness and texture of the lips, the lip balms give a soft glow of colour with three shades and one transparent formula, melting on lips to leave a feeling of hydration, moisture and comfort.
Baume à Lèvres is contained in a turquoise coloured tube, a hybrid shade of blue and green chosen specifically by Alessandro.
