ILLUM home
ILLUM brand book | ILLUM
Opening Hours:
  • Monday 2. Pinsedag
  • Tuesday 10.00 - 20.00
  • Wednesday 10.00 - 20.00
  • Thursday 10.00 - 20.00
  • Friday 10.00 - 20.00
  • Saturday 10.00 - 20.00
  • Sunday 10.00 - 20.00
View Opening Hours
  • Monday 2. Pinsedag
  • Tuesday 10.00 - 20.00
  • Wednesday 10.00 - 20.00
  • Thursday 10.00 - 20.00
  • Friday 10.00 - 20.00
  • Saturday 10.00 - 20.00
  • Sunday 10.00 - 20.00

A destination of brands and experiences

ILLUM was founded in 1891 by Anton Carl Illum and has ever since been a visible and cherished trademark in the streets of Copenhagen. ILLUM is located in the heart of Copenhagen in the middle of the most exclusive shopping street in Denmark: Strøget the longest pedestrianised shopping area in Europe.

ILLUM constantly pursues to stay the most exclusive department store in the Nordics with the largest selection of luxury. ILLUM aims to be a relevant marketplace, a house of experiences and the ultimate spot for self-indulgence and exclusive brands.

The Story

ILLUM was founded in 1891 by Anton Carl Illum and ever since its birth ILLUMs highly recognisable logo, the swallows, has been a visible and cherished element in the street image of Copenhagen. 

When founder Anton Carl Illum proposed to his fiancée, Marie, she accepted his proposal in a letter featuring two swallows flying past telegraph wires — and so A.C. Illum made the swallows his business emblem.


Facts & Stats

  • 20,000 squaremetres across 5 floors
  • More than 6,5 million visitors each year
  • 98% awareness in Denmark
  • 4,100 squaremetres parking facilities

ILLUM is owned by Central Group, which also owns KaDeWe, Kaufhaus Oberpollinger, Alsterhaus,  Selfridges Group, Rinascente  (Milano, Roma, Fiome, Firenze, Torino, Padova, Cagliari, Palermo, Catania, Monza) + 92 shopping malls – Central World, Central Plaza, Robinson, Central Embassy + 85 Department stores: Central, Robinson, & Zen.

The Tour

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Visit ILLUM Underground – the best food market, eatery, and grocery shopping in Copenhagen for the quality-concerned consumer representing Lakrids Bülow, Helsemin, HOLM, Lagkagehuset, MENY and more. 

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Ground Floor

ILLUM Beauty Hall represents beauty essentials from Byredo, Tromborg, Bobbi Brown, Chanel, Gucci Beauty, Christian Dior, Vilhelm Parfumerie, Diptyque, Jo Malone London, Giorgio Armani, Yves Saint Laurent, Lancôme, Kjær Weis, Nars, Tom Ford
and more.

Women's accessories and luxury items from Loewe, Acne Studios, Celine, APC, Chloé, Balenciaga, Off-White, Alexander Wang, Valentino, Marni, Givenchy, Versace, Stella McCartney and more.

Watches and exquisite fine jewelry from Tiffany & Co., Bucherer, and BVLGARI as well as fashion jewelry from brands such as Maria Black, Kinraden, and Elhanati. 

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Visit the 1st Floor for men's ready-to-wear from PS Paul Smith, Acne Studios, Off-White, Jil Sander, Palm Angels, Tiger of Sweden, Stone Island, AMI, Church's, Sandro, Polo Ralph Lauren, Maison Margiela, Burberry, Collage The Shop and more.

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Visit the 2nd Floor for women's ready-to-wear and shoes from Acne Studios, Polo Ralph Lauren, Tod's, Stine Goya, GANNI, MM6, Gianvito Rossi, Self-Portrait, Joseph, Alexander Wang, Totême and more.

Find also the beauty concept STATEMENT Copenhagen offering visitors luxury treatments from a-z.

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Visit the 3rd Floor for the Sport, Athleisure and Kids section reprenting brands such as 66 North, Ea7, Rains, Peak Performance, Moncler and more.

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At the very top of ILLUM, you will find our rooftop, which offers great restaurants and bars, with the most stunning view looking over the city.

Visit also ILLUM Design Atelier with home attires from Royal Copenhagen, Seletti, Louise Roe, Hay, Ferm Living and more.

On the 4th Floor you will also find the flagshop store of MUJI and MUJI TeaHouse.