The Story
ILLUM was founded in 1891 by Anton Carl Illum and ever since its birth ILLUMs highly recognisable logo, the swallows, has been a visible and cherished element in the street image of Copenhagen.
When founder Anton Carl Illum proposed to his fiancée, Marie, she accepted his proposal in a letter featuring two swallows flying past telegraph wires — and so A.C. Illum made the swallows his business emblem.