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  • Monday 10.00 - 20.00
  • Tuesday 10.00 - 20.00
  • Wednesday 10.00 - 20.00
  • Thursday 10.00 - 20.00
  • Friday 10.00 - 20.00
  • Saturday 10.00 - 20.00
  • Sunday 10.00 - 20.00
Over the past decade, Scandinavian designers have captured the global fashion community with their ability to create functional fashion that looks good and live long. As we welcome a new decade, ILLUM celebrates the work of five leading Scandinavian brands producing some of best design the region has to offer, photographed by Sigurd Grünberger.

Maria Skappel Holzweiler,
Head of Design

Holzweiler went from newcomer to fashion leader in a heartbeat. The Norwegian brand originally started out as a production of luxury scarves, but today it offers both men’s and women’s collections in utilitarian design. Holzweiler continues to dominate Norway’s fashion scene with its respect for Scandinavian traditions, commitment to sustainability and ambition to create clothes that last long.

 

Jayce wears a shirt and cargo trousers by Holzweiler. Sneakers by Alexander McQueen.

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Lovechild 1979

Anne-Dorthe Larsen,
Creative Director

Anne-Dorthe Larsen and her all-women design team create luxurious, yet accessible fashion for the contemporary woman. Lovechild 1979 is well-known for its feminine aesthetic contrasted by its tailored approach to design, which has earned the brand a high-profile reputation on the Danish fashion scene. We are therefore excited to finally welcome Lovechild 1979 as part of the fashion selection in our women’s department. 

 

Nana wears a shirt and shorts. Anna wears a dress. Both by Lovechild 1979.

Jacob Kampp Berliner, CEO and
Silas Adler, Creative Director

Soulland has been a prominent fashion brand for almost two decades, creating contemporary garments grounded in the urban community both the founders grew up in. Soulland aims at pushing the notion of traditional menswear into new realms. As of this season, the Soulland brand also enters into new territory with its first official womenswear collection, available at ILLUM in February.    

 

Asger wears a shirt and shorts. Anna wears a dress. Both by Soulland.

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Stine Goya

Stine Goya,
Creative Director

Stine Goya launched her eponymous label in Copenhagen in 2006 presenting a different version of Scandinavian fashion contrary to the traditional idea of cleaner liners and a subtle use of color. Today, the brand is recognized for its signature prints, silk and pastel colors, and has established itself among the best brands in the fashion industry, in both Scandinavia and beyond.   

 

Nanna wears a dress by Stine Goya.

Frida Bard,
Head of Design

HOPE is one Sweden’s leading fashion brands, cultivating understated luxury and a desire to create what they term tomorrow’s classics. In 2016, Frida Bard took on the role as head of design at the brand, and has since implemented changes to push the boundaries of old fashion conventions while staying faithful to the brand’s DNA of strong craftsmanship and tailoring. 

 

Jayce wears a jacket and trousers. Asger wears a short sleeve shirt, long sleeve shirt and trousers. All by HOPE.

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Editorial staff
Photographer: Sigurd Grünberger
Art Director: Ruben Hughes
HMU: Marianne Jensen 
HMU Assistant: Andrea Hansen
Stylist: Tine Daring     
Stylist Assistant: Louise Stevnshoved  
Copy & Content Editor: Frederikke Murillo 
Producer: Ole Clausen
Casting: Olivia Danielson
Models: Jayce, Nana, Asger and Anna