Just off the escalators, on the 2nd floor you’ll step right into a 750 square meters maze of luxury shoes. Shoe Heaven it’s called, and the new look makes it clear why. Bright marble floors, designated areas of burgundy-colored carpets to try on shoes, as well as soft pink shelves to display the products and chandelier-inspired lamps making the space reminiscent of a modern art deco palace. Now, as a space of its own, ILLUM Shoe Heaven greets you into a feminine world full of the best shoes imaginable.
And if the space itself doesn’t inspire you to shop, a closer look at the shoes will. With a range of over 60 different brands, ILLUM Shoe Heaven qualifies as the biggest shoe-shopping destination in the Nordics. All the shoes are divided in brands, and you are therefore invited into small universes for each brand. Here you’ll find everything from luxury brands such as Celine and Chloé to the ultimate shoe masters Gianvito Rossi, Jimmy Choo and Aquazurra. But the heaven isn’t only for shoe-lovers searching for classic luxury, it also offers more experimental styles from Off-White and Moschino, urban sneakers from Veja and Y-3, local brands such as Stine Goya and Custommade, and even love-or-hate brands such as Birkenstock and UGG.
According to ILLUM’s buying manager for shoes and accessories, Alexandra Saunders, Shoe Heaven offers something for any taste while also aiming at pushing people out of their comfort zone. And the new display makes it easier to fall for a style you normally wouldn’t spare a glimpse. But while ILLUM Shoe Heaven has something for all, Saunders explains the space particularly distinguish itself as one thing: an occasion destination. So whether you are shopping shoes for an upcoming wedding, birthday or Friday night in front of the mirror, this is your spot.
Here’s a look at some of the brands worth noticing when entering shoe paradise.