The Dondup story began in 1999 inspired by a mission to create collections with an open and universal approach to serve an urban tribe without borders or boundaries, one that makes the key values of denim culture its own – values such as originality, authenticity and a maverick spirit.
Quality, research and a commitment to innovation have made Dondup one of the leading ready-to-wear brands on the market today in the Fashion Contemporary panorama. In every Dondup collection the “Made in Italy” opens up to the world with cosmopolitan flair bringing to ready-to-wear the attention to detail traditionally found in Haute Couture.
The result is unique collections made by a timeless style, iconic pieces imbued with effortless elegance – typical of the Dondup style. Since the very beginning, denim has been at the heart of the Dondup brand: so much more than just a fabric, to Dondup denim is a vocation. One that speaks of respect for the consumer and the environment, and of a passion for style.
The theme for the spring/summer is inspired by the Mexican atmosphere made of bright colors and pristine landscapes.
The collection is a tribute to the strength and elegance of women well represented by the figure of the Escaramuzas Charras, a group of horse riders who make the horses dance and create very suggestive choreographies. One of the fundamental elements of this sport is clothing, a symbol of female emancipation, because during the war, thanks to their equestrian skills, they acquired the right to participate fighting alongside the knights.
The female figure in the collection has thus been reinterpreted in a modern key, revisiting the world linked to rodeo and westerns with a denim total look collection in minimal lines. The contrasting sweatshirts and t-shirts are characterized by an universitary lettering with a sporty character represented in different three-dimensional techniques.
The second theme, from Mexico to Colorado, is a road trip through California.
The color palette is represented by the two emblematic colors of cactus green and ginger orange that recur in the brightest prints of the whole collection. The total white, on the other hand, is the master for the part dedicated to Tulum, a true earthly paradise. The colors, from white revisited in all its nuances to earth tones are illuminated by details in shades of pink as in the lines of the shirts with authentic designs and soft colors that give fluidity.
