The time when beauty products were only targeted women is long gone. We now see more and more brands in the beauty industry cutting ties with prescriptive marketing. However, this does not mean the products themselves change – it is all about marketing, which in the beauty industry has a tradition of being targeted mostly towards young females. Modern beauty brands are now more conscious of applying a neutral way of marketing their products so that everybody – no matter gender – feels included.
We decided to take a closer look at five unisex beauty brands which all have a neutral and open-minded approach to gender.
Organic and natural ingredients are key components of Tromborg. The Danish company was established in 2003 by the former professional makeup artist Marianne Tromborg. During her career as a makeup artist she developed a great amount of knowledge within makeup and skincare, and Tromborg is therefore created by Marianne’s own vision of beauty. Tromborg applies a gender neutral marketing strategy and makes products targeted all genders.
If some scents are silences, these are tales. These words are probably what best describes the perfume brand Vilhelm Parfumerie. In identical bottles, you will find a full range of exclusive scents for both men and women who dare to stand out and be playful. Vilhelm Parfumerie's modern approach to scents and aesthetics is a fusion that connects well with the timelessness of the brand. The beautiful perfume will work perfectly as decorative items, and the seductive scents are made for everyone seeking unique scents.
The Swedish skincare brand Verso aims to create simple yet exclusive products with no use of unnecessary ingredients. Rooted in science Verso seeks to make it easy for the busy customer to create a skincare routine, which keeps the skin healthy and glowing. The products are therefore created using only a few necessary ingredients of the highest quality. Verso creates products in a neutral clean design that will look flattering on most bathroom shelves.
Grown Alchemist is rooted in science. The brand works with innovative formulas which repairs and regenerates the skin. Via a holistic approach to skincare Grown Alchemist identifies those mechanisms that regulates the aging of the body and skin, so that the products always nurture the skin in the best possible way. By applying both a gender neutral marketing strategy and wonderful aesthetics, Grown Alchemist has products suitable for customers of all genders.
The founders of SACHAJUAN Sacha Mitic and Juan Rosenlind felt that haircare had become too complex. They therefore decided to start their own company where the primary goal was to revolutionize the haircare industry by creating simple yet effective products. The brand is therefore rooted in great knowledge and a simplistic approach to haircare. At SACHAJUAN you are guaranteed quality hair products packed in a wonderful gender neutral design.