Opening Hours:
  • Monday 10.00 - 20.00
  • Tuesday 10.00 - 20.00
  • Wednesday 10.00 - 20.00
  • Thursday 10.00 - 20.00
  • Friday 10.00 - 20.00
  • Saturday 10.00 - 20.00
  • Sunday 10.00 - 20.00
View Opening Hours
  • Monday 10.00 - 20.00
  • Tuesday 10.00 - 20.00
  • Wednesday 10.00 - 20.00
  • Thursday 10.00 - 20.00
  • Friday 10.00 - 20.00
  • Saturday 10.00 - 20.00
  • Sunday 10.00 - 20.00

Heron Preston for Calvin Klein

Minimalist canvas for creative exploration

Minimalism, sensuality, youth and freedom have always been at the core of Calvin Klein’s visual vocabulary, opting for timeless, now trademark details. Calvin Klein designs clothing by considering what is essential, what is necessary. Heron Preston for Calvin Klein embodies these ideals in a new collection defined by understated yet obsessive detail. Uncommon, yet universal. 

 

The collection serves as a minimalist canvas for creative exploration. The clothes come alive when worn by different people. It is a collection of pieces which are essential, but not generic. It is an elevation of baseline pieces that can be incorporated into any style. True to both the Calvin Klein brand DNA and Preston’s personal approach to design, the collection carries a unisex approach, choosing self-expression over gender, and caters to body and identity inclusivity.

Preston’s storytelling around essentials focuses on the pursuit of simplicity, revisiting styles and obsessing over details, always incorporating something new. A plain white t-shirt gets gussets under the armpits. Pieces are finished with raised ribbing and stitching that almost looks 3D. There is a special interior and exterior branding element to this collection. It is all about using familiar things in unfamiliar ways, bringing staples from Calvin Klein to the forefront and interpreting its brand history through a modern perspective.

 

Preston says, "This goes beyond just a normal collaboration. I call it a collaboration 2.0., as the work we did, and how we did it, goes beyond just product design and placement. We tried to reshape and develop a new business language, while still fully embracing and respecting Calvin Klein’s culture, experience and history.”

The collection’s simple silhouettes are cut with obsessive precision and made from heavier, more substantial fabrics. T-shirts come in a lightweight organic cotton for the basic pack and a heavy 8-ounce cotton for a single shirt, connecting back to the functional and utilitarian workwear elements of the collection.

 

“When you come from streetwear and skateboarding, with my background, the t-shirt is something you start designing first and is what you’ve got to do best. It’s like social currency for us,” ​​says Preston.

The collection was developed with close attention to environmental consciousness and more sustainable practices, a critical element to both Preston and Calvin Klein. All options were carefully considered: raw denim is used to save water, organic and recycled cotton are heavily featured, and packaging is plastic-free.

Now: Explore the collection in ILLUM on the 1st and 2nd floor.