ILLUM Beauty Tips:
How to Create a Fragrance Wardrobe

Have you managed to find one signature scent and stick to it? In today’s saturated market, choosing just one perfume can seem impossible. Luckily, the concept of a single signature scent has been replaced with a whole wardrobe of them. ILLUM Beauty Hall’s fragrance advisor Ali Saif, whose personal perfume collection currently counts 130 different scents, encourages a fragrance wardrobe that contains a library of scents to match every corner of your personality. Watch here as Saif shares the basics to building your fragrance wardrobe. 

Editorial staff

Videographer: Morten Nordstrøm