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  • Monday 10.00 - 20.00
  • Tuesday 10.00 - 20.00
  • Wednesday 10.00 - 20.00
  • Thursday 10.00 - 20.00
  • Friday 10.00 - 20.00
  • Saturday 10.00 - 20.00
  • Sunday 10.00 - 20.00
View Opening Hours
  • Monday 10.00 - 20.00
  • Tuesday 10.00 - 20.00
  • Wednesday 10.00 - 20.00
  • Thursday 10.00 - 20.00
  • Friday 10.00 - 20.00
  • Saturday 10.00 - 20.00
  • Sunday 10.00 - 20.00
ILLUM Beauty Hall is a haven for unique scents and fragrances you won’t find everywhere. Here’s the brands to put on your radar.  

Before you routinely purchase the newest fragrance from your favorite mainstream fashion house, you may want to consider the importance of personal scent. Finding your signature perfume is more important than often acknowledged, as this is smell that is going to define you. It becomes part of your identity, your first-hand impression and ultimately, it becomes a memory people keep of you. 

So instead of bagging your usual Armani, Gucci or such, it’s worth having a look at the many niche perfume brands selling pure perfumes made by some of the industry’s finest experts. And not only are fragrances by niche perfume houses mostly made from the highest standard of materials, they are also mostly unisex. Meaning you won’t be bound to the scents usually assigned your gender, and instead are able to freely choose the fragrance you’re drawn to. Here’s a look at 10 niche fragrance brands worth sniffing around. 

Explore all the exclusive fragrances at ILLUM Beauty Hall. Book a session to help find you signature scent here.

Editorial staff

Photographer: Linus Morales