Recharge with Jessica Hoyer

Beauty sleep is not only reserved for Disney princesses, it’s the right deal, and Jessica Hoyer, founder of skincare label BYNACHT, has made it her mission to make you sleep more and better. 

Losing her glow to work and insufficient sleep, Hoyer set out to create a skincare brand for the multifaceted working woman, who – like herself – needed results but didn’t have time for a lengthy beauty routine. Born out of those sleepless nights, BYNACHT is based on science suggesting nighttime is in fact the best time for skincare, as skin renewal is up to eight times faster. The products are worked up by a team of dermatologists, sleep researchers and aroma therapists, and packed with high-quality, active ingredients working wonders while you snooze.  

Whether you are looking to recharge your skin after a stressful period or simply want to prepare it for the colder months ahead, read on to get Hoyer’s best advice for sleeping your way to flawless skin. 

… and great skincare are essential for repairing and renewing your skin. Some might think it’s just a catchphrase, but beauty sleep is the real thing and the evidence backing it is astounding. 

… 7-8 hours of good, restorative sleep, preferably starting before midnight, with BYNACHT products applied to a well-cleansed face. I go to bed at 9.30 pm and get up at 4.30 am every day. Getting seven or eight hours of sleep is crucial for me because while time is passing as we’re sound asleep our skin’s clock turns backwards during that time. 

… not only leave your eyes looking puffy in the morning, but our body perceives loss of sleep, or lack of quality sleep, as stress. Those stress signals not only cause breakouts, but also make the skin less capable of trapping moisture and it slows down skin cell turnover. I could go on and on, but the bottom line is, it is scientifically impossible to look and feel good in our skin if we don’t rest properly.

Taking time to unwind every evening. I found that if I incorporate this little luxury of me-time daily, it pays off in the long run. I take 10-30 minutes every evening when my son is asleep. I start off by applying my Perfect Nacht White Noise Balm, light a candle, put on a relaxing playlist, and write all my to do’s in my calendar so they are out of my head when I go to sleep. I end the day with letting go of the things I cannot control. After I have cleaned my face and applied skincare, I apply the Perfect Nacht Sleeping Balm and fall into bed feeling grateful. 

… I skip the candles and music, but I still clean my face and I would never skip applying my serums and creams. As this is my unwinding time, I would maybe only take ten minutes – but I always take time to unwind before I go to bed.

… exfoliation. One of the biggest contributors to dull, tired looking skin is the accumulation of expired skin cells. 

Phones! I never use my phone in bed as I know it contributes to a poor quality sleep and the alerting properties delay REM sleep. Your brain is awaken and scrolling can lead to anxiety, which also makes it harder to fall asleep and keeps your body in stress mode. Inflammation and other skin and overall body issues will occur, and once you know that, it’s easy to put it away. 

Perfect Nacht Sleeping Balm, Perfect Nacht White Noise Balm, a good book, and a journal. If I can’t sleep or my mind is racing because I am having an idea late at night, I write it down so it’s off my mind but there when I wake up.  

… I would start with a cold shower in the morning and then do a lymphatic massage on my skin. That really works wonders. I would also use our Onboard Hydration Face Spray and Hypercharge Glass Skin Serum on those days for extra hydration, and wear a good, clean concealer, an extra layer of mascara and some cream blush. 

… is cuddle my son, who has usually found his way into my bed.