The Month Ahead: Beauty

Watch Live, Shop Live 

This month, we are introducing ILLUM Shopping Sessions. Here, coveted beauty brands will do online talks sharing their newest and most exciting launches, and you have the opportunity to shop the products simultaneously. We have an impressive line-up of brands doing Shopping Sessions throughout this beauty month. First up is Sisley, giving us an inside to its anti-age universe, Sisleÿa, and latest product release: l´integral Radiance Anti Dark Spot Serum. Follow along this Thursday September 2nd at 20:15.

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Byredo Makeup Launching in ILLUM Beauty Hall   

For beauty professionals and enthusiasts alike, the wait for the industry’s most eccentric line is finally over. We have welcomed Byredo’s makeup range to the ILLUM assortment, and it is the stuff of dreams. Continuing the unconventional path set by the brand’s fragrance offering, Byredo Makeup isn’t anything like your regular choice of face paint. The 37-piece cosmetics line, which was two-years in the making, is made in collaboration with British makeup icon, Isamaya Ffrench, and presents the wearer with unique color options and absolutely no rules on how to use them.  

Byredo Makeup is available in ILLUM Beauty Hall now. 

A Year to Remember 
 

2021 is a year to celebrate in the beauty world with various anniversaries to highlight. One of them is Diptyque’s 60th anniversary. The French perfumery credits culture as its main source of inspiration, so to commemorate the jubilee, the brand has launched Le Grand Tour; a collection of 5 limited-edition products taking inspiration from five corners of the world. Smell your way through Paris, Venise, Milies, Kyoto and Byblos – places which all hold a significant meaning to the Diptyque maison and its history. 

Discover Le Grand Tour in ILLUM Beauty Hall.

Explore Modern Masculinity

Good news for all the men in search of a new signature scent, the latest fragrance from Burberry, Hero, starring Oscar winner Adam Driver, has landed in ILLUM Beauty Hall. The long-anticipated scent is an exploration of modern masculinity, seeking to challenge traditional stereotypes and celebrate transformation (hence the ad with Driver becoming a mythical creature after his meeting with the powerful sea). The innovative scent is woody and sparked with bergamot, juniper, black pepper, and cedarwood from both Virginia, the Atlas Mountains, and the Himalayas. 

Shop the new Hero fragrance in ILLUM Beauty Hall. 

Merging Fragrance with Technology

Staying on the subject of great scents for men, Paco Rabanne has presented us with the first fragrance merging scent with technology. In the physical world, Phantom is a scent with notes of lemon, patchouli, lavender, and vanilla, it comes in a robot-shaped flacon, and it’s refillable. In the online world, Phantom has a whole universe of its own. The new fragrance experiments with AI technology, giving it a digital life by tapping your phone to the bottle. 

Discover Phantom in ILLUM Beauty Hall now.  

Singles are the New Black 

The beauty world is getting increasingly personalized, and Hourglass Cosmetics got the memo. The brand recently launched Curator Eyeshadow – a collection of single shade eyeshadows, giving everyone the opportunity to create a palette exclusively to their liking. Gone are the days for beauty brands to dictate the color combinations. The palette comes in combinations of one, three, or five shades and is both refillable and reusable. Choose from an expansive range of 40 highly-pigmented, vegan shades, all available in ILLUM Beauty Hall. 

Customize your palette at Hourglass Cosmetics in ILLUM Beauty Hall.

Scents Designed for Your Home 

With Winter months rapidly approaching, a bit of preparation is in order to ensure your home oozes of ‘hygge’ for the colder days ahead. Cue the Townhouse collection by Jo Malone London that is designed to make your home both look and smell heavenly. Taking inspiration from a traditional London townhouse, the collection consists of six beautiful ceramic candles smelling of everything from wild berries to macaroons and lavender.

Discover the Townhouse collection at Jo Malone London in ILLUM Beauty Hall.   

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