Camilla Gullits, creative director and founder of CARE BY ME.
The Danish brand CARE BY ME creates sustainable lifestyle products with the aim of empowering women in all parts of the world.
What does design mean to you?
It is all about creating products that accommodate a specific need but at the same time maintain a unique identity.
Which criterias define good design?
For me, good design starts in Nordic traditions, and is honest, discrete, and will last a long time. CARE BY ME styles are made to last season after season, while also accommodating the demands of a modern and sustainable lifestyle.
What is the design process like at CARE BY ME?
I am always inspired by art, music, nature, and time. And then we have a selection process all products go through. They must be sustainable – both socially and environmentally.
How can good design enhance everyday life?
Through CARE BY ME, our hope is to be able to help customers make more conscious choices for a sustainable future. In the countries where we produce, we are improving working conditions for women every day.