Bevæbnet med to årtiers brancheerfaring som succesful designer, lancerede Nick Wakeman den første Studio Nicholson Womens Collection i 2010. Funktionalitet, modernitet og legende lethed er iboende elementer i det engelske modebrand, der med Wakeman bag roret har vævet en sensuel lethed ind hvert element i Studio Nicholsons 'Modular Wardrobe'.
Med afsæt i Nick Wakemans barndomsambitioner søger vi gennem 10 spørgsmål til designeren, at blive klogere på hendes rejse som modedesigner og verdensborger, samt at forstå Studio Nicholsons rolle i modebilledet i dag.
What was your childhood (or earliest) ambition?
To be a spy believe it or not. I’m a terrible voyeur which has been extremely useful as a designer over time.
When did you land your first internship and what is the most important lesson to take form that experience?
My very first internship was for Katie Grand at Dazed & Confused Magazine in 1993. I remember my first day shooting with Liz Collins on a housing estate in south London. It was a baptism of fire into the magazine world.
What are you passionate about – apart from fashion?
People, I’m insanely curious about what makes folk tick, Japanese food (I’d make it every day if I had more time) and architecture.
What are the work ethics that you believe in while working with fashion?
Simple, be nice to everyone - & never accept less that 100% from yourself or the people you work with.
What role do you think Social Media plays in fashion today?
I don’t believe in influencers, we use social media to tell Brand written authentic stories so people understand our product.
Could you please introduce us to your latest collection?
The magazines I loved, such as i-D and The Face were raw and gritty. They never felt forced or fanciful – they were just documenting the realism of the lifestyles we were leading. Everything felt authentic, never constructed. Models in editorials looked effortless; as though they were wearing their own clothes and bringing their own sense of character to the photo shoots.
Beauty was redefined as something simpler; it was fresh-faced, clean, and accessible. Without the pressure of social media, we had the freedom to be ourselves without fear of every move being recorded. The liberty of unfenced existence felt, at the time, euphoric.
Amid the economic chaos, creativity triumphed. Self-shrunken tops, sloppy jumpers, long-length pants, knitted tube dresses and skinny-fit jersey were the uniform staples of the elongated 90s silhouette. The awkward volume of a borrowed jacket, the genderless glory of a faded band t-shirt or the nostalgic unisex warmth of a chunky cardigan. Everything was up for grabs – literally. Clothing was borrowed, torn, loved and worn. (About AW20 The Go See – Authentic Autonomy.
How would you define your personal style?
Modular, masculine and playful.
What is the greatest challenge of our time?
To make the world a better place for our children.
Støttebjælkerne i Nick Wakemans beklædningsgenstande er sømmende og strukturerne, der giver hver enkelt style en form for legende bevægelse og fungerer som en fast, men flydende ramme.
Uden disse velovervejede elementer, ville den modulære garderobe i sidste ende mislykkes. Studio Nicholson skaber tøj gennem kloge, harmoniske elementer, der er konstrueret til den moderne livsstil.
Ved at arbejde tæt med erfarne producenter i Italien, Portugal, Japan og Storbritannien sikres det, at materialet er nøje udvalgt med holdbarhed og fejlfri kvalitet for øje, hvilket har – og altid vil være – det centrale for enhver Studio Nicholson-style.