Luxury watches and jewelry since 1888
Bucherer's history began in 1888, when merchant and entrepreneur Carl-Friedrich Bucherer opened the first specialist watch and jewelry store in Lucerne together with his wife Luise, thereby laying the foundations for a successful family business. Today, Bucherer is the leading and biggest watch and jewelry retailer in Europe. As a company steeped in tradition, they offer their international clientele what is probably the most extensive range of Rolex watches available as well as a wide selection of luxury timepieces from other well-known brands. The center-pieces of Bucherer's jewelry range are the jewelry collections designed and produced in the company’s in-house ateliers, as well as individually crafted pieces featuring particularly rare natural-colored diamonds, unique colored gemstones and sought-after pearls.